“When Miranda Pakozdi entered the Cross Assault video game tournament this year, she knew she had a slim chance of winning the $25,000 prize. But she was ready to compete, and promised fans watching online that she would train just as hard as, if not harder than, anyone else”
Marketing Masculinities: Gender and Management Politics in Marketing Work
This book explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, Chalmers examines how marketing personnel in…